I love sharing stories and cultural artforms with inclusivity at the forefront. Capturing the creative processes behind our most cherished handcrafted pieces—Pieces that spark joy and tell a story of empowerment.
captivating images
branding snapshot.
i often juxtapose images of Symbology’s creative process and completed product to instantly communicate the handcrafted brand value.
Storytelling with video.
I partnered with Belk to produce a behind-the-seams video capturing the story of Symbology and how we empower women through fashion. From the farmers who grow fabrics, to the dyers, block printers and seamstresses, every Symbology dress impacts the lives of entire communities of women.
I directed a ballet and contemporary dance shoot to debut symbology’s ethical wedding dress collection, featuring dancers at the Dallas-based 6 O’Clock Dance Studios. i partnered with C3 films to capture the elegance embodied by two principal dancers while showcasing the gorgeous movement of the fabrics.
from block prints to fashion.
Watch the creative block print process behind the making of Symbology’s most cherished dresses.
Engaging Design. Across Platforms.
Immersive retail
Sharing stories that enhance in-person experiences with digital media, connecting customers with creators.
design + Content that Converts
Creating authentic, captivating copywriting, web design, lifestyle photography and video that engage viewers.
get to know the artist behind the brand.
i work with our brands at etico to create in-store signage that tells the story of the women creatives behind our brand curation.
visual storytelling.
peruse a portfolio of my fashion design + editorial shoots. i designed each item of clothing below, including the handcrafted textile design, to showcase traditional arts.
setting the scene.
as part of my storytelling with symbology, I integrate photos from my 10 years traveling in the city of Jaipur and working with its talented master craftswomen. with its regal forts resplendent with beautiful architecture—and peacocks and elephants gallivanting about the city—jaipur is an ancient city cloaked in magic and inspiration.
#inthistogether
sparking artistic collaborations.
I’m all about empowering women through design. Whether it’s partnering with artisans in India or here in Dallas, I am an ardent champion of the arts. In my latest impact venture Etico, I partnered with eight women-owned brands to launch a brick-and-mortar shop with a wide array of products handcrafted by diverse artists.
